Sales and marketing
Sales & marketing are two different disciplines although the end goal is the same. Sales & marketing works on the basis of the same concepts and products and have to succeed in doing so to the benefit of the company and its top & bottom line, revenue and profit.
“Building relations between the two disciplines that encourage good communication can be the key to your success.”
Marketing & sales can be placed under the same management team with fifty-fifty equivalent KPIs. Thus encouraging good communication and understanding of the different disciplines.
We have worked with companies ensuring exactly that. Initially the reaction was waste of time. But later that the outcome had a clear positive effect.