New Visual Identity

Tuesday, 20 October 2009 16:47

Last year TradePoint changed tremendously. TradePoint recognized that, especially because of the internet, business has changed. We need to be creative and remarkable. That is why TradePoint has made significant investments in people and sources to be well equipped for the future. Because our renewed philosophy we also changed our visual identity.

Our Graphic design office, "Since 1416" based in Arnhem has translated it in the following way: "A flexible, creative and growing trade network was our starting point for the visual identity of TradePoint. From a fixed core, the basic logo, graphic elements grow into different patterns. These new formed visual networks are applied on diverse media of the visual identity, including for example businesscards and stationery."